PowerMTA Service
Power MTA Services-The future of Corporate Emailing
Sending emails is a routine task and we usually do not want any specialized service for this function. You just log on to yahoo,Gmail outlook or any other email server you may be using and send or receive your emails. But what to do when you have a corporate
firm and have to handle emails in thousands per hour to facilitate your employees or in millions to intimate your beneficiaries about something?Or you may want to deliver high volumes of emails for marketing. This is something which is simply outside the scope of human abilities.
You may have to hire an entire email department to handle such enormous amounts of emails is such short times. That was the case until 1999. In 1999 the software consultancy pmtasetup.com came up with an innovative idea known as PowerMTA or PMTA. It is an enterprise class email delivery application that is configured with many email service providers and is capableof handling millions of emails per hour.
PowerMTA service has a number of clients who mainly have to deliver identical emails to a very large number of addresses. Currently, NY Times, GoDaddy and Living Social are the chief clients of PMTA service. PMTA comes as downloadable software which is supported on all common platforms like windows, Linux and Solaris. The setup initially developed by pmtasetup.com was acquired by Message Systems on February the 5th 2004. Message systems plan to continue giving the services to the customers who want on-premises solutions and cloud based email handling.
There are a large number of STMP gateways out there but the most number of clients use PowerMTA service for emailing solutions. About 50% of all the ESPs use PMTA by default. It is known for having provided matchless services to the clients since its inception.
Some Points of Consideration Regarding PMTA setup
PMTA doesn’t want very high end CPUs ram or storage disks to function.
Only a Pentium or Celeron PC is enough to deliver 100 million emails every month.
The PMTA must be properly configured and optimized by a professional at the time of first setup. If the system is not properly set up, configured and optimized, even a high end server may not be able to deliver the emails effectively and it can result in excessive business losses. To get the most out of PMTA, get it set up beforehand. However, the configurations of PTMA for different parts of the world are different;
still the following five common instructions can help in configuring the system.
Use correct email headers; you can utilize source directives to ensure it.
Try to use parameter inheritance wisely to keep a clean configuration
Do not waste your resources on invalid email domains . Use the settings which are the most suitable to the amount and type of data you are using .Keep a record of transient errors to trace patterns and eradicate them.
How Does It Work?
PMTA Service is not difficult to use and the software is designed to be operated by a layman after the initial setup by a professional.The only thing you have to do is to import the desired email into the application and it will take care of the rest.
Your task is just to provide the software with the message and the recipients to whom the message is supposed to be sent.
PMTA and Spamming
PMTA has always been using the best ways possible to put a stop to spamming at the best level possible. Pmtasetup.com takes the cases of spamming and unsolicited emails very seriously. The companies, organizations and persons involved in such practices are screened out and banned.Each request for evaluation is handled by a human rather than using License Activation Keys (LAKs). This means that there are very few loop holes
(if any) for the known spammers to pass through.
Why PMTA
There are a large number of STMP Gateways out there so why should one use PMTA only? Well! There are a number of reasons for that. First of all this is the most primitive and the most mature service provider in this field and is configured with 50% of the Email Service Providers by default and can work equally good with most of the rest. Secondly, PMTA has been satisfying a number of clients and has some very high end clients which are very loyal to it since its very inception. Following are some of the most attractive and distinctive features of PMTA .The technology is well developed, with no bugs and very little possibility of crashing.
Latency is very low as compared to other STMP gateways. Delivery reports are provided along with the analysis on daily or monthly basis as you select the software is highly user friendly and customizable PMTA setup is totally flawless for high volume email delivery
Client Response
PMTA is declared by `Getresponse as the world best email marketing service provider. The company has some three hundred and fifty thousand clients around the globe and delivers a little above 4.2 million emails every hour maintaining a daily email delivery rate of 100 million emails with no mishaps yet and the best spam blocking services.
The Latest Version
The version 4.5 of PowerMTA is in the market. As always port 25 has delighted the customers by giving them something new.
The following arethe features of the latest version (4.5)
Better pricing and volume discounts
Better Speed and Better Volume Control and Delivery
Worldwide support and assistance
TLS encryption option included
Platform of choice for ISPs
Where to Get it
In order to start using the great offers and functions of PowerMTA all you need is to just log on to pmtasetup.com, signup and download your trial version. This trial version comes with a fully featured activation key to test the software. After you have done testing you can purchase an activation key and start using the software right away.
Email Marketing
In this day of business, email marketing is truly essential to the success of your business.
If you are not doing some sort of email marketing campaign, you are going to fall behind on your business.You want to give your business every advantage possible to be successful and this is exactly what you will get from email marketing.
There are so many different advantages that it would be foolish for you not to do this for your own business.In this article, we will discuss different aspects of email marketing and will discuss why you need to make email marketing a marketingpriority for your business.
The Importance of Email Marketing
Remember when social media was the biggest thing in marketing? While it is still an important piece of the marketing puzzle, email marketing has proven to be far more beneficial than other forms of marketing. Email marketing is actually the most effective manner of marketing your business and the one that is more guaranteed to give you a good return on your investment. For one thing, think about the sheer numbers of this.
Pretty much everyone has an email account while not everyone has a social media account. What this means for your business is that 95% of your online consumers use an email account and 91% of those people will check their email at least once a day. This means that you can get access to your customers much more efficiently this way.
It also has some advantages over social media. Eventually social media posts get buried by other posts and just die. With those posts dying, your marketing success dies with them. Email does not “die” quite like social media posts do. It will sit in the mail box of the consumer until the customer reads it. From there, it can only be deleted when the customer deletes it. Email also offers better analytics than you can receive
from social media because it has metrics that have been a standard for a very long time. This offers a lot of reliable information that you can count on. The fact is that people often prefer to receive promotional content through their email rather than getting spammed with it on their social media accounts. This is because people look at social media as the best way to connect with all of their friends and family and would rather just see posts from then rather than posts from a company like Verizon with their ads. Email however is something with a wide variety of uses including sending coupons and sales to consumers. After all of this, you can see why email marketing is something that is so important to your business these days. Now that you know how important email marketing is, you need to understand the technical aspects of the email service providers that you can count on for these types of services.
PowerMTA
PowerMTA is an email delivery application that is used by email service providers. This is a type of software that is used for businesses and has the capabilities of sending out millions of emails per hour. Some businesses that this company works with includes Living Social, NY Times, and GoDaddy, which only shows the sheer amount of volume that this particular software is capable of doling out. This is a popular choice for businesses for this very reason. It also has real-time reporting and tracking, which is a very useful marketing tool. It has a variety of features that would entice businesses to choose this as the option.
Interspire Email Marketer
Interspire email marketer is an email marketing platform that is top of the line and offers so many features that businesses love this choice. This email marketer offers custom templates, which is a necessity to make your email stand out to potential clients. It also has analytics so that you can track the success of your email campaigns so that you know which are worth the money that you are spending into it. This will help you to track the return on investment. It can also personalize emails, which is a seemingly non-issue but is something that is important to potential customers. Customers want to feel like they are important and valued and personalized emails give them this feeling of being valued.
Interspire email marketer installation is a process that is on the easier side, which is good for people who may not be as tech savvy. It has a one-step installation process that is incredibly simple to use but they do offer quite an informative guide to help you through the installation process. After you successfully install this platform, you will then need to do the startup process which is also easy enough for anyone to accomplish.
One of the problems with this particular program is that it does not have the capabilities of mass emailing as other options do. They can only
send out around 500 emails per hour. If you need more than this, you will need to go through another third party provider. It does have autoresponders that you can set up to be mailed at specific intervals. You can send out test emails so that you can make sure the email comes out exactly how you want it to and have it sent out a test to a limited email list to make sure that everything is how it is intended to be.
Conclusion
In conclusion, email marketing is what you need to be doing right now in order to get your business off of the ground and find a lot of success. Having a successful email campaign can make the difference and give you a leg up on your competition, especially if they have not yet found the importance of email marketing. If you are going to do an email marketing campaign, you want to make sure that you have the right software
on your side. There are a lot of options out there with different limitations and capabilities and you want to make sure you pick the right one for your specific business.
The Overview of PowerMTA Versions
First released in 1999 by pmtasetup.com, PowerMTA remains at the top of the list of the email gateway software products because it’s designed to address all the challenges in the email marketing as well as customer communications.
Many years after its release, it has continued to evolve in order to stay ahead of time of the ever-changing set of problems that continues to confront the unbound mailers. For that reason, many big and popular email service providers (ESPs) continue
to use the PowerMTA Service. It ensures efficient and easy delivery of senders’ email campaigns into the inboxes of companies,organizations and individuals who have subscribed to the mailbox providers. In short, you just can’t go wrong with pmta service.
This is the latest vision of PowerMTA that is combined with the latest PowerMTA Management Console v1.0. The new version is designed to offer customers-centralized web-based configuration as well as monitoring and reporting of at least one PowerMTA installation. The superior node visibility coupled with granular delivery control is among several advances that will have a direct and positive impact on ROI. PowerMTA Service is unmatched for the obvious reason that it’s always updated to make sure that it stays a head of time and so; even as new challenges confronting email providers continue to crop up, its subscribers have nothing to worry about… Everything is taken care of.
PowerMTA’s v4.5 Scheduled Delivery Control
For Email Service Providers As well as Marketing Automation Companies and Enterprises will have something to smile about because the pmta service now guarantees them even more efficiency and greater deliverability – thanks to the PowerMTA’s new version v4.5.
If your company has never tried PowerMTA, then it’s high time you consider pmta set up because it’s the way to go.
The new version comes with very many noteworthy enhancements and among them is Scheduled Delivery Control, which we’re going to discus into detail in this article. For easy pmta set up, or affordable licensing inquires for the new version or previous ones, we’re always ready to help. Just contact us at any time. Meanwhile, read on and learn more about
PowerMTA’s v4.5 Scheduled Delivery Control.
Scheduled Delivery Control now gives PowerMTA the ability to support the schedule deliveries through a header. This enhancement would be very beneficial especially at the times when it’s very slow to build a campaign. It’s also very beneficial when it’s necessary that a campaign go out very fast such as flash sales.
You can schedule deliveries as many times as what’s allowed but you must always fold the header. You should fold the header so that each line is as long as up to a maximum of 100 characters.
The bounce-after will not apply to such recipients because the schedule will override the bounce-after such that the message is bounce in case there are no more schedules left to try. Again, when the messages are injected at the time when the queue is in retry
mode, then it will not be possible for the message delivery to start at the window start time. Instead, the message delivery attempts will only start at the time the queue will have come out of the retry mode.
For large campaigns that require strict adherence as far as schedule start time is concerned, you’ll have to set the same jobID for the entire recipients of a particular campaign. In order to get the best results, its recommended that the customers should use the same schedule that is used for each and every recipient in a job instead of mix scheduled or unscheduled recipients in a job.
Messages that have the combination of both the Scheduled Delivery Control as well as a jobID are supposed to use the start time that is defined by the very first message for the job that has been injected into the queue.
PowerMTA Management Console
One of the noteworthy feature-rich options for PowerMTA v4.5 is the PowerMTA Management Console (PMC). The PowerMTA Management Console (PMC), which is a web-based, is a feature-rich option for the PowerMTA’s new v4.5 that integrates with PowerMTA’S v4.0 and later. The web-based PMC functions as a sophisticated command center that facilitates reporting, monitoring as well as configuring multiple
PowerMTA nodes. The navigation tabs that the new interface features include dashboard, monitoring, reporting and configuration.
The main advantage of distributing the entire workload among multiple instances of the PowerMTA Server as well as applying the configuration settings from one interface is that you’ll simplify the operation of the whole node group. PowerMTA service is even more reliable now because by centralizing the control of performance parameters, it does not only allow you to efficiently identify threats, but also to identify dynamic
blocks as well as improve platform reliability. Because of this improved management, PowerMTA is now able to significantly improve deliverability as well as preserve your IP reputation. In that way, it will help mitigate real-time performance problems.
Even though PowerMTA has undergone advanced modification to enable it interact well with the PowerMTA Management Console, the PMC, is neither included within the PowerMTA builds, nor is it part of the PowerMTA .server software. Therefore, PMC remains separate software that has its own architectural considerations. It can only be downloaded and installed separately, which means it requires you to input a separate license activation key (LAK). In short, installing PowerMTA v4.5 by itself doesn’t mean that you’ll be able to access the PMC.
The PowerMTA Management Console (PMC) is software that comes with dedicated accounting files from PowerMTA servers. PMC pulls these files into the database in order to pre-process them. During the pre-processing, several reports are pre-calculated in order to allow for speedy access from the web interface.
There would be a communication to and from PowerMTA, which is done over SSL by the use of your configured PowerMTA web monitor port. About 10 nodes processing 1M messages every hour can be registered at the same time to a PowerMTA Management Console (PMC) if installed on hardware that has the recommended performance specifications.
Even though I won’t discuss the individual navigation tabs in this article, I would strongly recommend that you find more information concerning the same so that you understand better how PowerMTA Management Console operates. All in all, PowerMTA service remains an ideal choice for Email Service Providers as well as Marketing Automation Companies and Enterprises.
PowerMTA Licensing for Both Standard and Enterprise
As far as outbound sending is concerned, PowerMTA service remains the ideal choice for the most demanding senders in today’s world where challenges that confront the senders keep on cropping every now and then. From Email Service Providers to Marketing Automation Companies and Enterprises, PowerMTA is their proven choice among all other message Transfer Agent (MTA).
When it comes to PowerMTA licensing, you have two choices to choose from. You can settle either for Enterprise or for Standard.
In more often than not, the customers who use the PowerMTA service get confused or don’t understand the differences that exist between the two offerings – Standards and Enterprise. If you’re among our customers who don’t know and would like to know the main differences, then this article is meant for you. Just read on and find out.
It’s important that before you choose either of the two options, you should understand what each offering has in store for you. For that reason, we decided to give a brief breakdown as well as food for thought to help you understand and choose wisely.
First, PowerMTA as a downloaded software is supported on common hardware platforms such as Windows, Linux, Sun Sparc and Solaris operating environments.
Next, about PowerMTA licensing, you need to understand that it’s always offered in 2 performance versions namely Standard and Enterprise. If you choose the Standard version, you’ll get 100k+/- deliveries per hour, but if you choose Enterprise version, it will be able to deliver more than 1 million+ per hour. So, the deference in this sense lies on the number of message deliveries that you’ll get per hour.
Another main difference that exists between the two versions is that the Standard License Key only allows for up to 200 outbound simultaneous connections. Many of our clients who use PowerMta service have reported that on a Standard license, they’re able to send up to 120K messages for every hour.
Again, clients on Standard license are free to upgrade to an Enterprise license whenever they wish to do so. The good news is that you don’t need to call in an expert to help you upgrade because it’s not a complicated process. In fact, you only need to input a new license key and you’ll be good to go. In case you feel like you still need help sizing in order to determine the kind of version that suits you, you can always contact us at any time and we’ll be happy to help.
PowerMTA Architecture
PoweMTA is an enterprise-class email delivery software that is used by email service providers (ASPs) across the globe. The software has the capability of delivering millions of emails within an hour. Port25 Solutions released the first version of PwerMTA in 1999 and it has been updated overtime in order to confront the ever-evolving challenges of email sending.
PowerMTA offers senders superior performance as well as sophisticated features, which enables them to proactively manage their sender reputations.
PowerMTA is designed to work in harmony with either your custom-developed application or packaged CRM in order to ensure you optimum delivery. The software also works along with your applications such as SelesForce or MicrosoftCRM in order to ensure you efficient delivery data of digital messaging and it also allows you to track the emails of your clients.
Your messages are presented to pmta so that they’re delivered to the inboxes of your customers. Before PowerMTA delivers the messages, they will merge via a standard interface based on Simple Mail Transfer Protocol (SMTP) or via proprietary API’s available in universal languages that are used in programming such as .NET, CC++ as well as Perl and Java.
Since PowerMTA is a Message Transfer Agent (MTA), it performs the core tasks that are involved with the internal delivery. These tasks are scheduling, processing of deferral as well as tracking of delivery status and connection management. Other tasks include data transfer, queuing and bounce generation not mentioning bounce status notifications among others.
Many Email Service Providers use PowerMTA Service because of its ability to handle these core tasks with ease and greater efficiency as
compared to the general MTA. The fact that PowerMTA is able to perform these core tasks with much intelligence and control is because it’s designed exclusively for both customers and prospect communications.
PowerMTA is also designed to provide a range of advanced features, which are significant to legit email senders. Among these superior features are authentication tools as well as delivery policy management and (DKIM & SPF) IP segmentation. Because of its unique and advanced features, PwewrMTA is also widely deployed by many cloud-based email senders. In fact, these features are unmatched because apart from helping the users to meet the strict rules of IPS, they also focus on message delivery. PowerMTA is not only your high-speed outbound gateway, but also your inbound gateway, which handles replies as well as remotely bounced messages. As far as handling replies or remotely bounced messages are concerned, PowerMTA outperforms general-purpose inbound email relays.
So, if you’ve not been using the PowerMTA service because you didn’t know what it’s all about, now you know.
New Features In PowerMTA v4.5 – Limiting of IP based Rate and Insight Backoff
Ever since the PowerMTA was released in 1999, it has continued to evolve so that it stays ahead of the ever-changing set of challenges that continues to face the unbound mailers. In fact, many Email Service Providers (ESP) continues to use the pmta service because
it’s always updated to stay ahead of time.
Recently, Ports25 Solutions released a new version of mta software – PowerMTA v4.5 with new features that are unique and advanced that will make the customers to enjoy even much better pmta service. Read on and find out what these features are.
IP based Rate Limiting
IP based Rate Limiting is one of the most remarkable features of the PowerMTA v4.5. The feature is enabled through the new per domain “source-ip-max-msg-rate” directive and it’s intended to offer the administrators or engineers more control as far as delivery is concerned. The IP based rate-limiting feature of PowerMTA’s new v4.5 release lets for throttling the amount of your attempting recipients on a different
per-time basis independently for every IP address for each particular domain/VirtualMTA. The number of your attempting recipients that the new feature allows for is based on per-hour, per-minute and per-second.
So, if you’re company is an email service provider that sends emails by defining numerous IPs in a single VirtualMTA, which also wants to limit the rate of the attempted delivery for every IP address in the VirtualMTA through to the individual domains, then IP based Rate
Feature limiting
is designed primarily for your company. The best thing to do therefore is to upgrade from the old version to the new one and in that way, the pmta service will never be the same again. In case your company has never used PowerMTA software before, then this is the time to consider pmta set up and start enjoying what has been the secret of your successful competitors.
Insight backoff
If your company has been using pmta service, then you know that in the PowerMTA previous versions, the only way you could tell why a queue had gone into backoff mode was by looking into the log file or you could as well setup the backoff-notify directive. With the new version, the PowerMTA will now display the “error” that has caused the queue to enter the backoff mode in the particular queues of the web monitor and
even in these commands.
There are other noteworthy features in the new version of PowerMTA that we haven’t discussed in this article. But the bottom line is that pmta service remains the ideal for any Email Service Provider that means business.
PowerMTA has a Important Changes in New v4.5 Version
For the Email Service Providers and Marketing Automation Companies that use the pmta service, you should consider updating as soon as possible to the new PowerMTA v4.5 version from the previous v4.0 version.
General Information
The new version comes with a range of new advanced features as well as functionalities that will allow for more flexibility and delivery control, which are meant to enhance deliverability and overall performance. For pmta set up service and affordable licensing for this version and all other earlier versions, you can contact us at any time.
To upgrade from the previous version of PowerMTA, you only need to run the installer. It’s important to note that you’ll need a PowerMTA v4.5 license activation key, which does not work with the previous versions, but only with v4.5.
Significant changes
Before we get down to discussing the important changes in PowerMTA v4.5, its beneficial if you understand that enhancements to existing features may require changes to the existing configuration directives. In that case, the old directives usually become
“deprecated”. Even though deprecated directives will continue to work as before, they’ll not accommodate the new enhancements and new functionality, which may lead to their removal in a future release. For this reason, we would advice that the sites should try as
much as possible to move off these deprecated directives. The sites should reconfigure PowerMTA in order to use the new directives to ensure convenience after upgrading.
Here are the major changes:
The “route” directive has become deprecated in order to favor the new “smtp –hosts” directive. Even though the same syntax is accepted
by “smtp-hosts” as “route” and still works in the same way, there are some differences, which include the following:
a). When the single domain name is specified, then it is interpreted to be the host name. There would no longer be MX lookup to be
performed in this case, but instead, only A/AAAA (IP address).
b). “smtp-hosts” directive accepts “lookup-mx:X” in which X is a domain name, which instruct the PowerMTA to search for domain names MX
just in the same way it used to do if a single name had been specified in “rout”.
c). The binary accounting file has been done away with. Therefore, the CSV accounting file will be used in case accounting files are needed.
d). With the new PoweMTA v4.5, you’ll need Java 6 or late in order to use the Java submission API.
e). The support for “cold-virtual-mta cidr hostname” syntax that has been deprecated after the release of v3.5 is no longer available.
f). “auto-cold-virtual-mta” has also been deprecated in favor of openly defined cold VirtualMTAs.
Powermtaservice 